Pets, people and the planet we share. We also know that sifting through options, advertising and the news around us makes it difficult to know if we are doing the right things for any of the three parties.
We have created some simple principles for pet owners to simplify each of the critical elements in caring for our pets. Everything we do, say and offer to our customers has a specific role in one of these three areas:
1. FEED THEM FOODS THAT GIVE THEM LIFE
For pets, like humans, what they eat is critical to achieving longevity in both life and health. Most pet owners are shocked to learn that the foods they give their pets are under-nourishing in key areas such as protein and essential nutrients. Many low-quality brands of pet food lack the nutrients that are the building blocks of our pets' bones, muscles and organs.
We believe that everything we feed our pets should have a purpose that is essential to their health and quality of life. Foods that make it into our stores are guaranteed to provide the nourishment your pets crave. This is why we are so choosy when it comes to what we sell. Caring for your pets from the inside out will really help them flourish.
2. ENCOURAGE A PHYSICALLY & MENTALLY STIMULATING LIFE
Our pets are our children. When healthy, they are full of stamina and naturally want to run, jump and play. Exercising the mind is just as important as exercising the body. Not only is this exercise critical for their health and happiness, but countless studies have proven that sharing in these activities with our pets provides just as much to us humans. The camaraderie, calorie burning and plain old fresh air have to be part of the lives we regularly share with our pets. Physical and mental stimulation are key to providing a balanced and happy life for your pet.
3. CHOOSE TREATS THAT ENCOURAGE HEALTH & GOOD BEHAVIOR
Pets desire our approval and need structure and balance in their lives. As a pet parent, we are the leader of our pack. We must communicate with our pets in a way that they understand in order to show that we love them and reinforce their good behavior. Pet experts say that positive reinforcement that is followed by healthful rewards cannot be underestimated! So paying attention to when we give treats - and what those treats are made of – is a critical part of your pet achieving a great life. Reward them with treats that help them learn while keeping them healthy and active at the same time.
Enrich their life with food
The foods, treats and toys that we select to sell in our stores are a direct reflection of the three principals listed above. They nourish, energize and reward your pet by providing them everything they need to lead the most enriched life possible.
WHEN SHOPPING WITH US, WE ENCOURAGE YOU TO:
- Ask health, breed, allergy and age related questions to help us help you nourish your pet in the most effective way for them as an individual.
- Physically turn the bag of food over and read through the ingredients list. Always know what you're feeding your pet, and always feel good about it.
- Compare brands. Compare ingredients. Ask an associate for specific suggestions that may help lead you in the right direction.