Bentley's Pet Stuff Wins Prestigious Pet Retailer of the Year Award

Original: www.petproductnews.com

Bentley’s Pet Stuff is on a roll—expanding in the last year from seven to more than 30 stores. But it was appearing on the TV show “The Profit” that helped the stores uncover the keys to growth.

 

Bentley’s Pet Stuff had a great concept but was struggling as a business when founder and CEO Lisa Senafe and her husband, Giovanni, attended a business conference and heard a keynote speech by entrepreneur Marcus Lemonis, the turnaround specialist and star of the CNBC show “The Profit.”

Lemonis’ expertise, inspiration and financial support provided just what the couple needed to see that their dreams could be within their reach.

 

Reflecting on the Past

Lisa and Giovanni met and married while employed in the mortgage industry, eventually owning their own business. However, Lisa, a lifelong animal lover, envisioned sharing her passion for pet nutrition with others. In 2007, plans were in the works to turn that dream into reality with the opening of a pet supply store.

“My goal was to focus on nutrition, offering a broad selection of natural, healthful food and treats, along with a variety of supplies,” Lisa said.

The launch of Bentley’s Corner Barkery in early 2008 in Arlington Heights, Ill., coincided with the onset of an epic recession.

Initial plans included offering high-end, boutique-type pet supplies, but the economic slowdown halted demand for these items, resulting in a stronger emphasis placed on natural pet foods and supplies.

“Lisa shifted the model of our store without hesitation—people are always going to buy pet food,” Giovanni said.

The Key to Bentley’s Success
Good inventory management has been the secret to growth and has allowed Bentley’s Pet Stuff to maintain its standards on the quality of product it sells, said Giovanni Senafe, vice president of business development. 
“It’s a learning curve for anyone who is not in the business to understand that a lower-priced item is not always the right answer,” he said. “We have found that our high standards build more equity with customers than focusing on short-term revenue. We have been able to grow the stores by getting the inventory management part right. We are getting product faster into the smaller stores that are doing higher volume. We don’t need to offer Purina to increase sales—we just need to fill our shelves faster in response to demand.”

It proved to be a sound strategy. In 2011, the 1,000-square-foot store expanded into an adjacent space, adding 600 square feet.

“That was the turning point; we felt we had our feet on the ground,” Lisa said.

But more was to come. Bentley’s had grown to four stores by October 2014 when Levy stepped in to invest.

The Senafes set their sights on becoming “the” pet supply business across Chicagoland. However, aggressive expansion was outpacing the framework of the business. It was at this point that Lemonis stepped into their lives.

 

The Reinvention

Lemonis’ first focused on building company infrastructure, updating software and POS systems and hiring management personnel to handle day-to-day operations. Temporary offices for the leadership team were established at Camping World’s headquarters.

“The biggest lesson I’ve learned from this experience is that you can’t wait to hire people until after you need them,” Giovanni said. “We now have people to do specific tasks. With a CFO and a controller, spreadsheets have replaced my yellow legal pad.”

The early 2016 acquisition of Chicago retailer Pet Stuff brought the total number of stores to 15, along with a name change to Bentley’s Pet Stuff. More acquisitions increased that number to more than 30 stores to date.

Renovations of new stores create a more uniform design, beginning with the distinctive green paw print on the entrance canopy, but individual layouts vary.

“Not every store will fit in the same box; it’s just not reality,” Lisa said.

Who is the Man Behind TV’s “The Profit?”
Marcus Lemonis is a hugely successful 43-year-old entrepreneur who has built his RV business into a multibillion-dollar national chain. He started his career with Auto Nation, but in 2003 went out on his own with a company called Freedom Roads, which began acquiring RV dealerships across the country. Three years later, he merged with Camping World and became its CEO; then in 2011, he merged with Good Sam Enterprises.
Along the way, he also has invested money and expertise in other businesses that were struggling. In 2013, he became the star of the CNBC reality show “The Profit,” where he searches out small businesses that are faltering but in which he sees hope for a turnaround. He has invested more than $35 million of his own money in companies featured on the show.
Lemonis attributes his business success to the three P’s: people, process and product.

To lend consistency, enhance customers’ shopping experience and use space more efficiently, Lemonis tapped a professional retail design firm. The result is a brighter, more inviting atmosphere. The effective use of square footage allows for expanded product offerings at broader price points; as a result, sales have increased. Further, with tighter inventory control, categories are stocked properly and remerchandised systematically, and piles of excess product have been eliminated.

Higher-margin products enjoy greater display prominence. For example, treats and chews, the most profitable items in the store, are displayed in whimsical Snack Wagons featured in each store. 

“Retail store design is a science, and that’s where Marcus really added the value,” Giovanni said. “We were able to increase our products by 30 or 40 percent in the same square footage.”

By January 2016, a warehouse of 60,000 square feet had replaced disheveled backrooms and basements, and with 70 percent of product distributed from this centralized source, the company now is able to quickly track and replenish stores’ inventories.

“David has been our biggest asset with distribution and product selection,” Giovanni said. “Inventory control is so tight—it’s obscenely opposite from where we once were.”

As Bentley’s expands to markets in other states, a “hub and spoke” distribution model will supply several states from one facility.

 

The Bentley’s Culture

The Bentley’s culture of community permeates throughout the business, and once a location is acquired, key people are retained as partners or part owners.

“We would be naive to think that from our vantage we are going to know what will work best in Wisconsin, Minnesota or Colorado,” Giovanni said. “We want to keep these amazing people in the industry.”

Giovanni noted that finding an ideological fit is first and foremost when considering an acquisition, and he has walked away from businesses not considered to be in line with the Bentley’s philosophy.

“We all have cleaned up dog pee at Bentley’s,” Giovanni said. “That’s the best way I can put it. If our controller or CFO walks into one of our stores, they are expected to load up a shelf or open the door for a customer. That’s our culture, and that’s why we are not going to be a perfect fit for everybody as well.”

Staff members—the people who work with local pet owners every day—are central to success. Personality and passion are key employee attributes, and new associates are paid $12.25 an hour.

“When we opened our first store, we got to know all of our customers from day one, and that’s what we want to replicate at every location, whether it’s an acquisition or a new store; it’s what we hold dear to our hearts,” Lisa said.

“What is lost in corporate America, or at the big box, is the fact that employees at the store level are critical to the success of that business,” Giovanni said. “No matter how much marketing we do, unless consumer questions can be answered intelligently and politely, it’s a failure. That’s just good customer service. People make the difference. You can buy product anywhere.”

Bentley’s Pet Stuff stands behind its promise of no corn, wheat or soy in a food inventory that encompasses premium raw, freeze dried, dehydrated, canned and kibble.

“We try to educate our customers that pets will benefit from higher-quality foods, even if only fed as a treat or topper,” Lisa said.

However, Lemonis felt that Lisa’s philosophy on food was too restrictive, eliminating potential customers who might not be able to afford the higher-priced product. He urged her to consider stocking brands at lower price points that still aligned with her ideals. To try and convince Lisa to reconsider her perceptions and expand her offerings, Lemonis took the couple on a field trip to a well-known grocery store brand’s manufacturing facility.

While impressed with that they witnessed, Lisa ultimately was able to prove that the answer did not lie in taking short-term revenue by carrying products that did not fit the Bentley’s niche. Defining her standards would provide more equity with customers, she said, with the keys being inventory management and delivering product faster to higher-volume stores.

“We just needed to fill our shelves faster because that’s where the demand is,” Lisa said.

“Eight months in and 30 stores later, I am proud to say that Lisa’s food standards are stronger than ever, without compromising,” Giovanni said. “We have been able to grow the stores by getting a handle on inventory management.”

 

Looking Ahead

Lemonis and Levy remain active in the operations of the business, according to the Senafes.

“We talk to Marcus every day,” Giovanni said. “Lisa is still the majority owner, she and I still are company chiefs, we select the products and we hire, but for big decisions, we all have each other’s backs. David’s role is integral, especially with self-distributing and purchasing product the right way.”

The future is wide open for Bentley’s Pet Stuff, according to Giovanni, but there is no agenda or magic number of stores to acquire.

“It’s about growing the right way,” he said. “If it fits our culture and will add value, we are open.”

 

The “humble, down-to-earth” speech, which focused on finding one’s calling by reflecting on the past, resonated with the Senafes.

Already fans of Lemonis and “The Profit” before attending the conference, the Senafes could never have predicted that they would embark on the path with what the entrepreneur terms “The Reinvention.”

At the time, Bentley’s Pet Stuff, then known as Bentley’s Corner Barkery, which had seven stores and an eighth under construction in the Chicago area, was in trouble.

“We’d put the priority on growth, revenue wise and store number wise; we would focus on our infrastructure later,” said Giovanni, who is vice president of business development. “I was using a yellow legal pad to track store operations—the infrastructure we needed was not there.”

Why Bentley’s is Pet Product News’ Retailer of the Year
When you launch and build your own business, it’s easy to be so close to it that you can’t see the problems that are apparent to an outsider. What’s even harder is listening to and acting on advice from an outsider. But Lisa and Giovanni Senafe took that step when they applied to be on the TV show “The Profit.” And the counseling they got from entrepreneur Marcus Lemonis has set them on a new road to growth. At the core of their business, though, are the high standards Lisa set for the products she would sell, and they have not compromised on that. Combining that with improved management is what made Bentley’s Pet Stuff a clear choice for Pet Product News International’s Retailer of the Year Award.

Additionally, inventory management had become an issue—each store functioned as its own over-crowded mini warehouse that resembled a scene from “Hoarders.”

“Our customers just saw a great-looking store staffed with wonderful, passionate people, which hasn’t changed,” Giovanni said. “They didn’t know we were a wreck on the back end; downstairs it was like a bomb went off.”

Contributing to the family’s financial crisis, the couple’s son, Sebastian, was experiencing health issues. After downsizing their household seven times in as many years in order to keep themselves and their vision afloat, and in spite of the growth of Bentley’s, the Senafes felt they were at the same starting point as when they opened their first store in 2008.

Late one night in July 2015, unbeknownst to Lisa, Giovanni applied online to appear on “The Profit,” where, in each episode, Lemonis, the chairman and CEO of the multibillion-dollar corporation Camping World, seeks struggling businesses in need of cash, endeavoring to turn them around in exchange for a piece of the business and a percentage of the profits.

The couple already was drawn to the Camping World model, observing the power in a community of united independents.

“When we heard what he did at Camping World, building new stores and acquiring others, with many of the people staying on, we realized that could happen in our industry,” Giovanni said. “Instead of, say, 200 independents going out against the big boxes and mass marketing, what if we all teamed up under one umbrella, kept a little of our own identity, but leveraged the size, the marketing dollars and the infrastructure?

Giovanni said that he expected the application to go nowhere, but the show’s producers responded the following day.

Upon meeting Lisa and Giovanni, Lemonis found their sincerity and authenticity attractive, and appreciated their philosophy of offering stellar customer service in a people-first, family-business atmosphere. However, he felt the Bentley’s business structure needed a major overhaul and strong leadership.

At the time, Bentley’s also had another investor on board, David Levy, founder and president of the pet food distribution company Zeus and Co. Lemonis realized that Levy’s wealth of knowledge and competence in the pet world would dovetail nicely with his own expertise.

The episode featuring Bentley’s aired in fall 2015, and Lemonis committed his business acumen, along with $1.7 million in two separate checks, to the Senafes’ vision. The majority of that amount would be used to fund acquisitions and store conversions, with $400,000 earmarked to provide sufficient working capital for Bentley’s and 25 percent equity to Lemonis. The two checks combined brought Lemonis’ equity to 40 percent; however, as the $1.3 million is repaid, that percentage will drop to 25 percent.

This article originally appeared in the August 2016 issue of Pet Product News.

 

BENTLEY'S PET STUFF, ALONG WITH ENTREPRENEUR MARCUS LEMONIS, ACQUIRES DOGAHOLICS RETAIL STORE IN CHICAGO, IL

LINCOLNSHIRE, IL--(Marketwired - Apr 14, 2016) - Bentley's Pet Stuff, a family-owned healthy pet foods business founded by Lisa and Giovanni Senafe, along with entrepreneur Marcus Lemonis, host of CNBC's reality series The Profit, announce the acquisition of Dogaholics, a successful pet products store located in the Chicago Lakeview area. Over the coming months, the location will be remodeled to refresh the storefront and will offer a wide array of products catering to both dogs and cats.

Dogaholics was opened by Candace D'Agnolo in 2006 at 3657 N. Southport Ave in Chicago, IL, and has been known for their friendly service, expertise and quality of natural pet products carried in the store. The location pledged to offer high protein, premium meat varieties of dry, wet and raw foods completely free of corn and by-products for all of their four-legged friends, which aligns with the Bentley's Pet Stuff mission. Following the acquisition, the management and support team of Dogaholics will continue to work at the newly merged business to assist with the expansion of the Bentley's Pet Stuff brand. D'Agnolo has plans to continue running a separate pet service center in the nearby vicinity that provides doggy daycare, boarding, dog and cat grooming and training classes.

"With this pivotal acquisition, we continue to expand the opportunity of introducing many more customers to the Bentley's Pet stuff experience," said business partner, Marcus Lemonis. "While we plan to continue our focus on growing the brand, we look forward to investing locally with this exciting expansion and can't wait to show customers what Bentley's Pet Stuff has to offer."

Bentley's Pet Stuff sells natural food, pet care essentials, toys, grooming products and treats for their four-legged friends. The company focuses on the three critical elements in caring for pets: to nourish, energize and reward. Specialty pet food brands such as Fromm, Orijen, Zignature, Honest Kitchen and Stella & Chewy's can be obtained at all Bentley's Pet Stuff locations. In addition, seasonal products and holiday gift items are available for purchase throughout the year.

Lisa Senafe, CEO and Founder of Bentley's Pet Stuff, stated, "Dogaholics is an excellent strategic fit for the Bentley's brand and the acquisition provides many benefits for the pet community in both the short- and long-term. This acquisition adds to our portfolio of leading brands and increases our consumer presence, while enabling us to capitalize on the growth of the natural pet food sector."

For more information regarding Bentley's Pet Stuff visit online at www.petstuff.com.

About Bentley's Pet Stuff

Bentley's Corner Barkery opened its doors in 2008 with a mission to feed animal lovers' pets genuine real meat products made in the USA. Their dedication to customers' animals is why they hand pick and research every item stocked on their shelves, allowing customers to be at ease when making a purchase at any of their retail stores throughout the Chicagoland area. Started from a single retail store eight years ago, Bentley's Corner Barkery grew to encompass seven locations offering natural pet food, a variety of treats, toys and more! In November 2015, Bentley's Corner Barkery acquired Pet Stuff and the newly formed company, Bentley's Pet Stuff, now features 15 locations across Chicagoland. http://www.petstuff.com/

For business opportunities, contact Giovanni Senafe at 708-214-4197 or giovanni@bentleyspetstuff.com.

BENTLEY'S PET STUFF, ALONG WITH ENTREPRENEUR MARCUS LEMONIS, ACQUIRE GO DOG GO IN OSWEGO, ILLINOIS

Original: www.marcuslemonis.com

LINCOLNSHIRE, IL--(Marketwired - Jul 14, 2016) - Bentley's Pet Stuff, a family-owned, multi-unit healthy pet foods retailer founded by Lisa and Giovanni Senafe, along with entrepreneur Marcus Lemonis, host of CNBC's reality series, The Profit, today announced the acquisition of Go Dog Go, a pet products retailer located at 100 Main Street in Oswego. Bentley's has been a fixture in the Chicago market since 2008 and currently operates 25 stores in the Chicago, Milwaukee, Minneapolis and Denver markets after recent acquisitions.

"Our commitment to excellent customer service, and the health and wellness of cats and dogs is unlike anything in the market to date," said Lemonis, Bentley's Pet Stuff Business Partner. "Pets are an integral part of many families and a source of companionship for their owners, and we strive to reflect that bond and enjoyment in our stores while also growing the local economy with commerce and employment." 

Bentley's Pet Stuff sells natural food, pet care essentials, toys, grooming products and treats for their four-legged friends. The company focuses on the three critical elements in caring for pets: to nourish, energize and reward. Specialty pet food brands such as Fromm, Orijen, Zignature, Honest Kitchen and Stella & Chewy's can be obtained from all Bentley's Pet Stuff locations. In addition, seasonal products and holiday gift items are available for purchase throughout the year. 

"After our initial discussion, we realized that similar to our Bentley's Pet Stuff concept, Go Dog Go has been committed to the quality and integrity of their products," said co-founder and owner Lisa Senafe. "We also only feature high-quality ingredients and absolutely no corn, wheat, soy, or artificial flavors nor products made in China, so when we researched the market and the business, our holistic ideologies were a perfect fit."

Previous owner, Katherine Manola, opened Go Dog Go in 2004 with a goal to serve as a one-stop provider of quality, affordably-priced pet foods and pet accessories. Plans are in place for Katherine and her current staff to transition into the new business and will assist with the expansion of the Bentley's Pet Stuff brand in the western suburbs.

BENTLEY'S PET STUFF, ALONG WITH ENTREPRENEUR MARCUS LEMONIS, PLANS MAJOR ENTRY INTO ST. LOUIS, MISSOURI MARKET

Original: www.marcuslemonis.com

LINCOLNSHIRE, IL--(Marketwired - May 12, 2016) - Bentley's Pet Stuff, a family-owned, multi-unit healthy pet foods retailer founded by Lisa and Giovanni Senafe, along with entrepreneur Marcus Lemonis, host of CNBC's reality series, The Profit, announced plans today for a major expansion into the St. Louis market. The retailer has been a fixture in the Chicago market since 2008 and currently operates 19 stores in the Chicagoland area, with several locations under renovations in the Milwaukee, Minneapolis and Denver markets after recent acquisitions.

"Our commitment to excellent customer service, health and wellness of cats and dogs is unlike anything in the market to date," said Marcus Lemonis, Bentley's Pet Stuff Business Partner. "When researching new markets for our expansion, the St. Louis community was a high priority because we wanted to give pet owners and their four-legged friends a unique experience at a good value. The fabulous response we've received in regards to our Midwest expansions have only reaffirmed our enthusiasm for this dynamic concept." 

Bentley's Pet Stuff sells natural food, pet care essentials, toys, grooming products and treats for their four-legged friends. The company focuses on the three critical elements in caring for pets: to nourish, energize and reward. Specialty pet food brands such as Fromm, Orijen, Zignature, Honest Kitchen and Stella & Chewy's can be obtained from all Bentley's Pet Stuff locations. In addition, seasonal products and holiday gift items are available for purchase throughout the year. 

Bentley's Pet Stuff plans to open eight new construction St. Louis area stores in 2016 in communities such as Creve Coeur, Chesterfield, Olivette, Wentzville, irkwood and Brentwood, with several additional neighborhoods identified in the St. Charles area currently in discussion. Lemonis continued, "We feel it is a very strong market for us that could have the potential of 15-20 stores by end of 2017, along with expansion into the Kansas City market."

BENTLEY'S PET STUFF, ALONG WITH ENTREPRENEUR MARCUS LEMONIS, ACQUIRE ZOEY'S EATZ AND TREATZ RETAIL STORE IN WILLOWBROOK, IL

Original: www.MarcusLemonis.com

 

LINCOLNSHIRE, IL--(Marketwired - Apr 12, 2016) - Bentley's Pet Stuff, a family-owned healthy pet foods business founded by Lisa and Giovanni Senafe, along with entrepreneur Marcus Lemonis, host of CNBC's reality series The Profit, today announced the acquisition of Zoey's Eatz and Treatz, a leading local pet products store in the Willowbrook area. Following the acquisition, plans have been put in place to renovate and expand the current facility over the coming months. 

Zoey's Eatz and Treatz opened in 2008 near the Willowbrook Town Center Mall at 7189 South Kingery Highway in Willowbrook, IL, and enjoyed stellar reviews on the staff's friendly service, expertise and quality of their natural pet products. The knowledgeable staff will continue to work at the newly merged business to assist with the expansion of the Bentley's Pet Stuff brand.

"This acquisition continues our quest for a strong position in the natural pet food sector," said business partner, Marcus Lemonis. "It will enable us to enhance the health and well-being of even more cats and dogs and represents an exciting expansion of our business in the greater Chicagoland suburb market." 

Bentley's Pet Stuff sells natural food, pet care essentials, toys, grooming products and treats for their four-legged friends. The company focuses on the three critical elements in caring for pets: to nourish, energize and reward. Specialty pet food brands such as Fromm, Orijen, Zignature, Honest Kitchen and Stella & Chewy's can be obtained at all Bentley's Pet Stuff locations. In addition, seasonal products and holiday gift items are available for purchase throughout the year. 

Lisa Senafe, CEO and Founder of Bentley's Pet Stuff, stated, "The businesses acquired by Bentley's Pet Stuff know that we will honor their mission and history in our commitment to promoting healthy foods and treats for the well-being of animals." Mrs. Senafe added, "We look forward to discussions with additional small business owners that may be concerned about managing inventory, handling taxes and dealing with landlords to see how Bentley's can be of assistance in their communities to continue to offer the best, quality products to their four-legged friends."

 

BENTLEY'S PET STUFF, ALONG WITH ENTREPRENEUR MARCUS LEMONIS, PLANS MAJOR ENTRY INTO OHIO AND KENTUCKY MARKETS

Original: www.marcuslemonis.com

LINCOLNSHIRE, IL--(Marketwired - Jun 20, 2016) - Bentley's Pet Stuff, a family-owned, multi-unit healthy pet foods retailer founded by Lisa and Giovanni Senafe, along with entrepreneur Marcus Lemonis, host of CNBC's reality series, The Profit, announced plans today for a major expansion into Ohio and Kentucky markets. The retailer has been a fixture in the Chicago market since 2008 and currently operates 19 stores in the Chicagoland area, with several locations under renovations in the Milwaukee, Minneapolis and Denver markets after recent acquisitions.

"Our commitment to excellent customer service, and the health and wellness of cats and dogs is unlike anything in the market to date," said Lemonis, Bentley's Pet Stuff Business Partner. "Pets are an integral part of many families and a source of companionship for their owners, and we strive to reflect that bond and enjoyment in our stores while also growing the local economy with commerce and employment." 

With the assistance of investor David Levy, owner of the natural and healthy pet food products business, Zeus & Company, Bentley's Pet Stuff plans to open 12 new construction retail stores in 2016 throughout Ohio and Kentucky. The business is currently targeting the Ohio communities of Dayton, Toledo, Hyde Park and four areas in Cincinnati. The Kentucky locations will include the community of Lexington and two locations in Louisville, with several additional neighborhoods currently in discussion.

Bentley's Pet Stuff sells natural food, pet care essentials, toys, grooming products and treats for their four-legged friends. The company focuses on the three critical elements in caring for pets: to nourish, energize and reward. Specialty pet food brands such as Fromm, Orijen, Zignature, Honest Kitchen and Stella & Chewy's can be obtained from all Bentley's Pet Stuff locations. In addition, seasonal products and holiday gift items are available for purchase throughout the year. 

BENTLEY'S PET STUFF, ALONG WITH ENTREPRENEUR MARCUS LEMONIS, ACQUIRE PET OUTPOST RETAIL STORE

Original: www.marcuslemonis.com

Acquisition Introduces the Retail Chain Into Milwaukee Area

IL--(Marketwired - Feb 16, 2016) - Bentley's Pet Stuff, a family-owned healthy pet foods business founded by Lisa and Giovanni Senafe, along with entrepreneur Marcus Lemonis, host of CNBC's reality series, The Profit, today announced the acquisition of Pet Outpost, a leading local pet products store in the Milwaukee area. Following the recent acquisition, plans are in place to open an additional 8 to 10 Bentley's Pet Stuff stores in the greater Milwaukee area over the next 12 months to join the existing 15 Chicago area Bentley's locations.

Previous owner, Sherri Losby, opened Pet Outpost at 4604 N. Wilson, Shorewood, WI in 2011, and enjoyed great reviews on the staff's friendly service, expertise and quality of their natural pet products. Plans are in place for Losby to stay with the newly merged business to assist with the expansion of the Bentley's Pet Stuff brand.

"We are excited to bring Bentley's Pet Stuff to the Milwaukee area to help meet customer demand for natural pet products," said business partner, Marcus Lemonis. "As an alumni of Marquette University, I have always wanted to bring one of my businesses to the Milwaukee area. By acquiring the existing Pet Outpost location, we are in an opportune position to serve the greater metropolitan area with the same exceptional service customers have become accustomed to and start the process to open additional locations in this market."

Bentley's Pet Stuff sells natural food, pet care essentials, toys, grooming products and treats for their four-legged friends. The company focuses on the three critical elements in caring for pets: to nourish, energize and reward. Specialty pet food brands such as Fromm, Orijen, Zignature, Honest Kitchen and Stella & Chewy's can be obtained from all Bentley's Pet Stuff locations. In addition, seasonal products and holiday gift items are available for purchase throughout the year.

"As pet lovers, our values perfectly aligned with Sherri and the Pet Outpost staff, and we're confident this new addition to our business and future expansion will help us continue to offer the very best in products and services to pets and their owners," said co-founder and owner Lisa Senafe. "This acquisition highlights our commitment to promoting healthy foods and treats for the well-being of animals and further allows our team to meet the vast needs of pet owners."