Acquisition Introduces the Retail Chain Into Milwaukee Area

IL--(Marketwired - Feb 16, 2016) - Bentley's Pet Stuff, a family-owned healthy pet foods business founded by Lisa and Giovanni Senafe, along with entrepreneur Marcus Lemonis, host of CNBC's reality series, The Profit, today announced the acquisition of Pet Outpost, a leading local pet products store in the Milwaukee area. Following the recent acquisition, plans are in place to open an additional 8 to 10 Bentley's Pet Stuff stores in the greater Milwaukee area over the next 12 months to join the existing 15 Chicago area Bentley's locations.

Previous owner, Sherri Losby, opened Pet Outpost at 4604 N. Wilson, Shorewood, WI in 2011, and enjoyed great reviews on the staff's friendly service, expertise and quality of their natural pet products. Plans are in place for Losby to stay with the newly merged business to assist with the expansion of the Bentley's Pet Stuff brand.

"We are excited to bring Bentley's Pet Stuff to the Milwaukee area to help meet customer demand for natural pet products," said business partner, Marcus Lemonis. "As an alumni of Marquette University, I have always wanted to bring one of my businesses to the Milwaukee area. By acquiring the existing Pet Outpost location, we are in an opportune position to serve the greater metropolitan area with the same exceptional service customers have become accustomed to and start the process to open additional locations in this market."

Bentley's Pet Stuff sells natural food, pet care essentials, toys, grooming products and treats for their four-legged friends. The company focuses on the three critical elements in caring for pets: to nourish, energize and reward. Specialty pet food brands such as Fromm, Orijen, Zignature, Honest Kitchen and Stella & Chewy's can be obtained from all Bentley's Pet Stuff locations. In addition, seasonal products and holiday gift items are available for purchase throughout the year.

"As pet lovers, our values perfectly aligned with Sherri and the Pet Outpost staff, and we're confident this new addition to our business and future expansion will help us continue to offer the very best in products and services to pets and their owners," said co-founder and owner Lisa Senafe. "This acquisition highlights our commitment to promoting healthy foods and treats for the well-being of animals and further allows our team to meet the vast needs of pet owners."